Abstract: The Zixing coke electric company through the integration of "seven elements” (strategic orientation, concept recognition, visual recognition, behavioral norms, ideological work, institution building, cultural activities, etc.) to promoting safety culture construction. Using culture to shape people, inspire people and motivate people, inspire staff the consciousness of “concern about safety, love life “, improve the effectiveness of the safety management, play effectively safety safeguards and safety management mechanism to achieve good results of safe production, harmonious enterprise.