Abstract: In view of the high pollution of coal and related industries, ecological development of coal-rich region will become an important option for sustainable road direction. Taking driving force of promoting ecological development of coal-rich region as the focal point, the tripartite dynamic game model of coal-rich region is built from the perspective of government, the public, the coal enterprises, based on the tripartite game tree and cost matrix, probability and possibility of taking positive measures for tripartite is analyzed. According to the analysis results, policy recommendations of strengthening public supervision, a modest increasing penalties for coal enterprises, strengthening government supervision and enhancing policy advocacy and education efforts of corporate social responsibility are proposed.